Our Mission

Our aim is to develop athletes to maximise their sporting performance through personalised coaching excellence, and guiding them to unparalleled success on and off the field.

Ultimately it is lacking in Pembrokeshire. There's talent, there's drive, but there's a vital part of the puzzle missing. Now, thanks to Pembs Performance, you have the opportunity to fill that hole. With elite-level coaching, planning to help you take the jump to the next level, and training that has been the missing ingredient you've been looking for this whole time.

Due to my experience working with a wide range of athletes across different ages, and a wide range of sports, I am uniquely positioned to help you to maximise your potential.

Our team

Matt Jones

Strength & Conditioning Coach, CSCS

Matt is an experienced strength and conditioning coach with over 10 years experience working in sport at the highest levels, from youth football to Olympic athletes, to large global conglomerates. Previous jobs have included roles at Cardiff City Football Club, The Football Association of Singapore, The Chinese Olympic Committee, York Futsal Club, and Google.

Matt has appeared on three podcasts discussing his career, mentorship, and the challenges of working in different sports and cultures.

Outside of coaching, Matt is a father, fiancé, and avid reader of books.

Education:

MSc Performance Coaching

BSc Sport Studies

Certifications:

I hold the NSCA CSCS, EXOS XPS, as well as a whole host of continued education certifications from a wide range of sources.